Here at Caribou Coffee, we believe this to be true: that if passion, hard work and excellence go into an endeavor, the outcome will be a quality experience, and therefore rewarding. In 1990, during an adventure through the Alaskan wilderness, our founders journeyed to the top of Sable Mountain. After a strenuous climb, they reached the summit and were rewarded with a sensational view: the boundless mountains, a clear blue sky, and a herd of caribou thundering through the valley. That was truly the "aha" moment.

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